MTL Pinterest 30-Day Campaign Board

Tailwind credits watch: the 145-pin queue consumed 145 of 400 monthly credits. September days (Sep 1–4) publish from September credits. Nothing to do now; just do not bulk-add another 250+ posts this month.
Profile cover image: Pinterest profile → edit cover → drag PINTEREST-PIN-ASSETS-2026-08-06/virgo.jpg (or a Kittl collage). Cover cannot be set by API.
Board order: profile → sort boards → Custom, drag: Zodiac Necklace, Zodiac Coin Necklace, Virgo, Libra, Zodiac Jewelry, Gold Coin, Pet Memorial, Cat Mom & Dog Mom. (API set sort=custom OK; the drag order itself is manual.)
Delete zz-sandbox-isolation-test board? (y/n, open since 08-04) · and decide on the 5 recently-deleted boards inside the 7-day restore window.
Profile picture → wordmark swap (approval pending since playbook).

Done (verified live)

✅ All 11 legacy pin titles + descriptions rewritten live — em dashes, "keepsake" (4 pins, not 2), "hand-engraved", wrong ship string all removed. Verified by re-reading live pin data; compliance regex sweep = 0 hits.
✅ Day 1 published (5 pins): Virgo, Libra, Scorpio coins + Zodiac collection tile + Leo gold coin tile — via Pinterest's server-side image fetch (the upload blocker is solved: no file_upload, no CORS; see runbook).
✅ Board descriptions set on all 5 new zodiac boards (keyword copy, playbook §4.2).
✅ Every zodiac board now has ≥1 pin (none empty).
✅ Profile board sort switched to Custom via API.
✅ Tailwind queue LOADED and SCHEDULED: all 145 pins via CSV import, verified 5/day at 8:30a/11:30a/2:30p/5:30p/8:30p ET through Sep 4 (Tailwind publishes under its own Pinterest partner API; no write token needed).
✅ Deleted 8 stale pre-playbook scheduled pins (old 150-char copy, wrong ship string "2-5 days"). Queue now contains ONLY corrected copy.
✅ Shopper path verified: pin (public 200) → product page (200, Add to Cart, "Ships within 2 to 5 days", zero supplier strings).

Queue (day by day)

How this campaign works (read cold, future session)

Strategy. Lead structure on zodiac necklace (eRank 1,093 avg, healthy) with zodiac coin necklace (894, KD 17, but demand 0 in Jun+Jul 26) as the cheap wedge. Signs are violently seasonal: Virgo (593, in season) and Libra (400 → ~2,400 around Sep) lead; Scorpio next. Only bare "[sign] necklace" forms carry volume; every per-sign long tail is <20 searches at KD 100. Pet/paw keeps daily slots because it owns all existing traction (Cat Mom 128 views / 4 saves). Birth flower slots weight Aug–Dec months (45+ day seasonal lead). 5 slots/day: coin static · pet/paw · birth flower · video · rotating (names/faith/collections). ~20% video: Pinterest states images and videos are distributed evenly, so static leads and video adds variety — matching what the verified leaders actually run (all-static profiles).

Copy rules. Titles: keyword first, pipe separator, ≤100 chars, no hashtags, no em dashes. Descriptions: 4-part verified-merchant formula (head keyword + what/who · keyword cluster · how to wear · "Save this..." CTA), ~360–510 chars, no price, no shipping, no "keepsake"/"charm"/"silver"/"hand-engraved". Finishes: 18K gold PVD / 18K rose gold PVD / 316L surgical grade stainless steel. Engraving = sign symbol, not constellation. Same destination URL never twice within 7 days (Tailwind spacing rule, enforced by the generator).

Publish runbook (works without Tailwind and without any Pinterest API token). From a logged-in pinterest.com tab, POST /resource/PinResource/create/ with form field data={"options":{board_id,image_url,method:"scraped",title,description,link,alt_text},"context":{}} and an x-csrftoken header read from the cookie. Pinterest fetches image_url server-side — Shopify CDN and Cloudinary URLs both proven working (5 pins created this way 2026-08-06). Same route: PinResource/update for title/desc fixes, BoardResource/update for board descriptions. Generator: _pinterest_plan_gen_2026-08-06.py in the Ops folder (edit pools, rerun, redeploy this site).

Files (Ops folder). MTL-PINTEREST-30DAY-PLAN-2026-08-06.md (full plan) · TAILWIND-30DAY-IMPORT-2026-08-06.csv (the queue) · PINTEREST-VERIFIED-MERCHANT-PLAYBOOK-2026-08-06.md (doctrine) · PINTEREST-TAILWIND-RESEARCH-2026-08-06.md (cited research).

Sources

Live eRank (Etsy/USA, 2026-08-06) — table in PINTEREST-VERIFIED-MERCHANT-PLAYBOOK-2026-08-06.md §3
Verified-merchant behaviour: live inspection of Caitlyn Minimalist, Mejuri, brook & york, Oak & Luna, Three Sisters, Susabella, Wrenn, Foterra (2026-08-06)
Tailwind publishes under its own Pinterest Marketing Partner API — Tailwind KB, 25 Jun 2026 + Pinterest partner directory; proven live 2026-08-05 (Tailwind published to this account while our app has zero write scopes)
CSV import, Scheduled_Time, Board IDs, placeholder gotcha — Tailwind KB, blog 15 Dec 2025
Volume: 1–5 fresh pins/day is the current guidance — Tailwind KB 25 Jun 2026; Pinterest asks for weekly originals and warns on duplicate pins (help.pinterest.com "Pin performance and distribution" — cited in playbook; not re-fetched today per the no-prompt rule)
Video and static distributed evenly — Pinterest Create blog; video specs + Tailwind 100MB cap — Tailwind KB
Cloudinary inventory (dl7mguxyk): 48 videos, 356 real images, all 12 signs covered by 9:16 UGC + 2000² lifestyle refs; audited 2026-08-06 — full detail in the plan doc

Pinterest 30-Day Campaign — Memory That Lasts

Today

Needs Kayla (the only human steps)

Done (verified live)

Queue (day by day)

How this campaign works (read cold, future session)

Sources